Your goal for creating online does not have to be to gain the most followers and get the most impressions. Yes, this is exciting, but it doesn’t have to be your North Star for creating online.
Creating online has benefits for any ambitious professional. The benefits of creating online are three fold:
1. “Creating Your Credential”
Creating online creates a powerful signal to anyone who finds your profile online. A portfolio of content creates a new kind of credential outside of a traditional degree. It creates clear social proof that you are driven and knowledgeable about the niche you’re exploring.
The internet is still young. It will only become more influential in our lives. Having a strong online presence with content demonstrating your interests, knowledge, and long-term goals puts you in the 1% of people with an online professional profile.
2. Connecting with others
There are billions of people on the internet. Your current online profile does not show these people nearly enough about who you are professionally. When you start creating online, you open opportunities for people to contact you about your interests.
As you create more about your interests online and build credibility in the space, your reputation gives you credibility to reach out and contact others on the internet.
Writing is painful. Why? It forces you to think clearly and be honest with yourself about what you don’t know. Writing and especially writing in public online is the best way to force yourself to think deeply. If you’re wondering about what’s next in your career, start creating online and you will be amazed at what you find about yourself in 3 months.